It shows how important economic forces are in the context of international business. Apart from it, economic fluctuations also cause losses.
Company is involved in the designing, developing, producing and multinational marketing and sales of footwear, clothing, equipment, accessories and services. Nike was established on January 25, innamed Blue Ribbon Sports that time and on May 30, the company takes its name as Nike.
Nike is a famous sport brand all over the world. To maintain this growth and to give this brand more value detailed business analysis is very important for Nike. Sports industry demands very latest technology and quality products.
Nike has to focus on all of the parameters of Pestle nike business operation to get more success in the future within its athletics segment.
Pestle analysis can be focused for this purpose. Political Factors Nike has clear influence by the political environment of the country it sells its products. So the taxation and the manufacturing rules and regulations are very important to consider.
Other several political rules could be import export laws that may affect a multinational business to distribute its products globally. Economic factors The business operations of Nike need to focus on the condition of economies where it sells its all sports products.
The advance and developed countries have almost stable economy with same buying power of the customers. Moreover Nike can also make favorable economic policies to target the developing countries.
The economic factors that could be the opportunity for the Nike Company is the economic stability of the developed economy as well as the time and again rapid growth of developing markets could also be seen as the greatest opportunity for the organization. In this regard USA market has been given a vast opportunity to Nike to expand and increase the growth rate.
Social Factors Fitness, in these days is a very important concern of people. Therefore they have increased interest of sports. People are actively participating in fitness clubs and sport competitions. Nike can take benefits of this influencing social dynamic by introducing its fine quality athletic and other sports products apparel and equipment both.
The significant socio culture factors are the increase in the wealth opportunities for the individuals. The safety of the products is another important realm to be kept in mind when it comes to the socio economic factors. Improving the attitudes towards the positive side and enhancing the leisure.
Technological Factors Nike is much concerned about marketing and technology techniques. It primarily includes the marketing information systems MIS to innovate its business operations. The technology used to produce the products, to deliver to the customers, its promotion all these activities should be monitored by latest updated technologies to compete with the competitors.
The obsolescence in the rapid technology acts as an opportunity as well as threat. The contemporary trend of using mobile phones has been so far a major catalyst for the improvement in the profits for the company.
Legal Factors Legal rules and regulations include copy rights of the designs of shoes and the apparel Nike is producing against its competitors. Besides this some regulated bodies also impose rules related to the business operation like child labor and employment laws. Nike needs to solve these dynamic too.
It also encompasses consumer laws in the developing countries. The expansion of health and safety rules in certain countries has always explore new opportunities for the companies. These laws are the significant entities when it comes to the legal factors. Environmental Factors Green products environment friendly are gaining more acceptances by the customers and the government both.
Nike should focus on its production techniques to have these types of products to attain more market share in the sports industry. Expanding in the ecological laws has been a good realm when it comes to the environmental factors. The change in the climate is another important factor to be noticed.
The increased sustainability in the strategies of firms gives a different dimension providing the threat as well as the opportunity for Nike.Nike is a globally recognized brand of footwear, athletic apparel, sports accessories and equipments.
It was founded by Phil Knight and Bill Bowman as Blue Ribbon sports in The first Blue Ribbon shoe was a soccer show which was introduced under the Nike brand name.
It . Find the latest and comprehensive SWOT & PESTLE Analysis of Nike, an American manufacturer of sports apparel, accessories and equipment. PEST(LE) Analysis for Nike In last weeks lesson we did a PEST analysis of Nike. We also liked to analyse the extension of PEST (PESTLE) as we felt with the infamous Nike sweatshops and thier new CSR focused strategy, there was plenty of room for discussion regarding the environmental impact of Nike, and the way Nike if affected by legal issues.
(Pestle Analysis Of Nike Macro Environmental Factors Business Essay, ) Economic Factors Nike bears the responsibility of being a major world manufacturer of sports footwear and apparel and generated revenue of US$ billion in Nike Pestle Analysis. So without any due let us understand Pestle Analysis of Nike and have a close look at political, economic, social, technological, legal and environmental factors that affect Nike .
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